| Feature | SEO (Search Engine Optimization) | GEO (Generative Engine Optimization) / LLMO |
|---|---|---|
| Target Platforms | Classic search engines like Google and Bing | AI answer engines like ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews |
| Primary Goal | High rankings (top 10) to generate direct website clicks and organic traffic | Getting cited, referenced, or recommended as a source inside AI-generated responses |
| User Interaction | Multi-page click-through experience (“ten blue links”) | Zero-click conversational summaries and synthesized answers |
| Key Metrics | Keyword rankings, click-through rate (CTR), organic sessions | AI Visibility, brand citation rates, Share of Voice in LLMs, and AI referral traffic |
#seo
1 item tagged “seo”, newest first.